Website self-assessment
Look at your website the way a customer does.
Work through 15 practical questions about your website. Your answers produce a checklist score and suggested next steps. This is a self-assessment, not an automated scan of your URL.
- 15
- questions about your site
- Free
- downloadable action list
- 2 days
- for the optional human audit
What the check looks at
Fifteen questions to work through.
Tick the checks your site meets. The report scores your answers and suggests actions for the remaining checks; it does not measure your site automatically.
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Speed
Mobile load time, image weight, render-blocking scripts. Consider how quickly your main pages load on mobile.
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Mobile
Tap targets, layout shifts, readable text, a phone number you can actually press.
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Local search
Business profile, NAP consistency, location pages, schema. Check how clearly you explain the areas you serve.
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Trust
Reviews, real photos, named people, clear pricing signals. What makes a stranger believe you.
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Enquiry path
How many steps from landing to contacting you, and what gets in the way.
Do the sums first
Plan with your own assumptions
Explore costs and revenue scenarios using your figures. Some calculator results and PDF reports require your email; the form explains this before you send it.
SEO ROI Calculator
Model monthly revenue from traffic, enquiry and customer-value assumptions.
Calculate ROIWebsite Cost Calculator
Estimate a project range from page count, content and functionality assumptions.
Calculate costLocal SEO Self-Audit
Work through 15 local-search checks and review the items you have not completed.
Score my sitePage Speed Revenue Loss
Explore how assumed changes in conversion could affect revenue.
Calculate lossLead Cost Calculator
Your true cost per lead and per customer across paid + organic.
Work it outGoogle Ads Budget Calculator
Work backwards from the customers you need to the realistic ad budget.
Plan a budgetFree SEO tools
Tools you can use right now
Use the writing and preview tools in your browser. Tools that send a report explain the email requirement before you submit.
Website Score Tool
Score search, trust, speed and enquiry basics, then unlock the full action report by email.
Check My Site
Answer a 15-point self-assessment, score your website and download a practical action report.
Website Planning Questions
Describe your goals and current enquiries, then request a planning summary based on your answers.
Meta Description Generator
Draft concise page summaries without treating a character count as a fixed Google display rule.
Title Tag Analyzer
Paste a title tag, get a score on length, keyword position, and click-through potential.
Schema Markup Generator
Generate LocalBusiness, FAQ and Service JSON-LD schema you can paste into your site head.
Website Speed Scorecard
Run a lightweight speed check and get a practical score for response time, page weight, compression, caching and HTTPS.
Robots.txt Generator
Create a conservative starting file and learn when crawl rules, noindex or authentication are appropriate.
SERP Preview Tool
Preview supplied title and description text while accounting for variable width and automated rewrites.
Google Business Profile Post Ideas
Draft useful business updates when you have real work, offers or information to share.
Industries
Guides for the sectors we see most
UK trades, professional services and small B2B firms. What customers search for and what the good sites in your sector do.
Websites & SEO for Plumbers
Get found for emergency call-outs, boiler installs and bathroom fits.
Websites & SEO for Electricians
Rank for EICR, EV charger installs, and same-day call-outs.
Websites & SEO for Builders
Win extensions, lofts and full-house refurb leads from Google.
Websites & SEO for Roofers
Storm damage call-outs, flat-roof replacements and gutter work.
Websites & SEO for Painters & Decorators
Domestic and commercial decorating, exterior repaints and high-end work.
Websites & SEO for Gardeners & Landscapers
Garden design, regular maintenance, fencing and turfing.
Websites & SEO for Joiners & Carpenters
Bespoke kitchens, fitted wardrobes, doors and second-fix work.
Websites & SEO for Heating Engineers
Gas Safe-registered work, boiler replacements, heat pumps.
How it works
Check, read, decide.
No pressure at any step. Generate the report first. Request a human review only if it would help.
- 01
Run the check
Open your website, answer the 15 questions and generate a checklist score from your answers.
- 02
Read the three fixes
Review the suggested actions for the checks you left unticked. Choose the changes most relevant to your customers.
- 03
Optional: human audit
If you want a person to look, Keiron sends a plain-English PDF within two working days.
- 04
Decide
Fix it yourself, brief your developer, or ask us to quote. Your contact details are needed only if you choose to send us the assessment.
Why us
Built for owners who want the answer, not a sales call.
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Scored, not vague
The score reflects your answers to the checklist. Repeat it after making changes to compare your own assessment.
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No gate, no gimmick
No email to see the result. Request a separate human audit if you want a closer review.
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Keiron, in plain English
Written for business owners, not developers. No jargon without a one-line explanation.
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Month-to-month if you hire us
Thirty days notice on any retainer. Fixed prices on builds.
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Tracking included
Calls and forms tracked properly, so you can see which fixes paid off.
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Honest when the answer is "leave it"
Plenty of sites just need reviews and a faster reply. We tell you that.
Compare your options
Agency, DIY builder, or Growth Check?
Pricing, what is included, and how long each route takes, side by side, before you commit any budget.
Platforms
We work on whatever you already have
And recommend a change only when the platform is the actual problem.
WordPress
Most flexible, biggest plugin library, most familiar to other developers. Best for: content-led sites, blogs, complex layouts.
Shopify
Purpose-built for e-commerce. Best for: shops doing real volume, businesses that need simple checkout and payments.
Wix
Easy drag-and-drop builder. Best for: very small sites where the owner wants to edit it themselves.
Squarespace
Polished templates, good for portfolios and service sites. Best for: design-led businesses where the owner can't code.
Webflow
Visual builder with cleaner code than Wix. Best for: design agencies and marketing-driven sites.
Astro
Modern static-first framework, what this site is built with. Best for: SEO-led sites that need to be fast.
Custom React / Next.js
Bespoke build. Best for: SaaS, complex web apps, sites with custom logic or large content models.
Fully bespoke PHP / Laravel / .NET
Custom-coded by an agency. Best for: legacy integrations, niche functionality, large enterprise.
Instant quote
Get a planning range for your project
Choose your project, enquiry target and budget to see a planning range. If you want to discuss it, save the estimate with your email.
- ✓Instant estimate before the form is sent
- ✓Save the estimate if you want to discuss the scope
- ✓A written scope confirms costs before work begins
Project cost estimate
Use this as a ballpark for a lead-focused website, SEO, and conversion setup.
Adjust the fields above to see the quote range.
Save & share this result
Frequently asked questions
How much does a website cost? +
How long until SEO works? +
Do you work with my industry? +
Will I have to sign a long contract? +
Are you a big agency? +
Why is the audit free? +
Will my site still work if I leave you? +
Do you do Google Ads as well as SEO? +
What does a website checker really test?
Learn how to interpret SEO scores, speed variation, crawlability, SSL, mobile checks and which warnings deserve action.
Read the website checker answers →Start with the checklist
Find out where your site stands.
Run the free check now. If you want a person to look as well, ask for the two-day audit at the end.